How is identity of one or more groups of people affected by media representations ?
Throughout our course we have looked at how men are being represented.
Representation means the thinking about how a particular person or group of people are being presented to the audience. Identity could change to a large extent due to different media representations. This could be called cultural hegemony, which means, In marxist philosophy cultural hegemony is the domination of culturally diverse society by the ruling class who manipulate the culture of a specific society. This includes beliefs, explanations, perceptions and values.The so called "ruling class" has been taken over by the media and its power to influence people. The media uses cultural hegemony to create a culturally accepted norm that is universal and at the same time it is a dominant ideology. This justifies social, political and economic status and at the same time it influences the construction of identity to a very high extent.
However due to the high tempo of changes in our culture,cultural hegemony is not so applicable when we are looking at how identity of men are affected by media representations. Cultural hegemony has been taken over by the power of representation of media. Due to the large platform of it such as newspaper, TV, radio, Film, media highly influences how men are represented within our cultural circle.
We have looked at three particular case studies which I am going to use as examples and comparisons to raise arguments and present the idea of men within different areas of media. These case study includes Men's Health magazine, The Night Manager TV drama, and Deadpool the movie.Deadpool the movie is based on a MARVEL comic that came out in 1969for the first time. It is about a man who has cancer and goes through some chemical weapon program that genetically mutates him, which will allow him to heal from anything, however it ruins his skin and look, he becomes "ugly". The movie follows the comic's conventions however it sets it around a love story between our superhero Deadpool and his lover. The movie is also based on the Cinderella theory which follows the conventions of the girl gets stolen or hurt by the evil and the man saves her. This empowers him and shows him very masculine. An example for this would be when he goes to save her and the camera is slowly pans across the location with Deadpool in the focus from a lower angle, then we see a shot double shot of him and his girlfriend before the fight with AJAX, the villain
Representation means the thinking about how a particular person or group of people are being presented to the audience. Identity could change to a large extent due to different media representations. This could be called cultural hegemony, which means, In marxist philosophy cultural hegemony is the domination of culturally diverse society by the ruling class who manipulate the culture of a specific society. This includes beliefs, explanations, perceptions and values.The so called "ruling class" has been taken over by the media and its power to influence people. The media uses cultural hegemony to create a culturally accepted norm that is universal and at the same time it is a dominant ideology. This justifies social, political and economic status and at the same time it influences the construction of identity to a very high extent.
However due to the high tempo of changes in our culture,cultural hegemony is not so applicable when we are looking at how identity of men are affected by media representations. Cultural hegemony has been taken over by the power of representation of media. Due to the large platform of it such as newspaper, TV, radio, Film, media highly influences how men are represented within our cultural circle.
We have looked at three particular case studies which I am going to use as examples and comparisons to raise arguments and present the idea of men within different areas of media. These case study includes Men's Health magazine, The Night Manager TV drama, and Deadpool the movie.Deadpool the movie is based on a MARVEL comic that came out in 1969for the first time. It is about a man who has cancer and goes through some chemical weapon program that genetically mutates him, which will allow him to heal from anything, however it ruins his skin and look, he becomes "ugly". The movie follows the comic's conventions however it sets it around a love story between our superhero Deadpool and his lover. The movie is also based on the Cinderella theory which follows the conventions of the girl gets stolen or hurt by the evil and the man saves her. This empowers him and shows him very masculine. An example for this would be when he goes to save her and the camera is slowly pans across the location with Deadpool in the focus from a lower angle, then we see a shot double shot of him and his girlfriend before the fight with AJAX, the villain
Further more we have looked at "The Night Manager" TV drama what is based on the book written by John Le Carre. The story is about a night manager that work in a hotel and becomes a british spy to track down a rich guy who is creating nuclear bombs for living. His identity changes throughout the TV drama, where we can see him train and behave differently by the day. An example for this would be when we can see a long shot of our main character running outside half naked, and training his body, which shows physical fitness and strength, this represent men as powerful, dominant and fit. This could be applied to the hypodermic needle theory, this is because it injects the information or the message to the audience's head that men has to be physically fit and strong and they needto train regularly.
WWW - use of detailing cultural hegemony to assert idea about representation.
ReplyDeleteEBI - Do not rely simply on examples. Work through the structure RAILING to answer the question and draw on examples whilst focusing on aspects of theory.
Can you answer the question at the end of each paragraph?
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